Ready Farmer One

The Farmer’s Guide to Selling and Marketing

What if you could increase your farm sales, reach new customers, streamline your sales process, and get back all the time you spend at the farmers’ market? 

What if this is all possible from your office?  

An online farm store makes all of this possible, and Ready Farmer One is the blueprint.  

Ready Farmer One Book Home Page

Ready Farmer One is the most important new farming book of the next decade. I’ve learned a lot, and you will too.”

Jean-Martin Fortier, author of The Market Gardener

Ready Farmer One Book Home Page

7 Lessons this book will teach you.

  • Find sales channels that work for you.
  • Build an online store that is both aesthetically pleasing and functional.
  • Efficiently fulfill orders from harvest to pick up.
  • Create a brand image that resonates with your customers.
  • Become a master at telling your own farm story.
  • Develop a marketing plan and strategy that will grow your brand and increase orders.
  • Grow your social media presence to wow the audience.
Ready Farmer One Home Page Authors Diego Footer Nina Galle

About the authors

Diego Footer and Nina Galle come together to create the first business book for farmers.

The book brings together Diego Footer, farm podcaster and YouTuber, and Nina Galle, Head of Content at Local Line. They set out to create the industry standard for farmers, starting and building their online store and presence. The result is Ready Farmer One.

Learn more about the authors >>

Praise for Ready Farmer One

Ready Farmer One Home Page Joel Salatin

I haven’t been this excited about a book for a long time. If you want your farm to thrive in the modern marketplace, Ready Farmer One is your catalyst. I can’t recommend this book highly enough.

Joel Salatin, author of You Can Farm

“Answering questions I didn’t even know I had, Ready Farmer One will build your confidence to successfully sell online. The value of the knowledge shared in this book is priceless.”

Ready Farmer One Home Page Nicole Pitt

Nicole Pitt, Flower Hill Farm

“You’re lucky because it’s never been easier to start an online store, and Diego and Nina would love to walk you through all the things you need to create a great one!”

“We can seed, weed, and harvest as much as we like, but without the proper marketplace, there is no profit. This book provides a logical pathway to get farm sales online where distribution waste is lower, profit is great, and the farmer gets to sleep in for once!”

“An incredibly practical and useful book. Ready Farmer One arms you with the tools and skills you need to thrive as an “online” farmer.”

Ready Farmer One Home Page Ian and Serina Colbeck

Serina and Ian, You Can’t Eat the Grass

Ready Farmer One Book Home Page


$39.99 + shipping

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International Editions

You can also purchase English language editions in the following countries:

Curious to learn more?

Get a sneak peek of what you can learn in Ready Farmer One.

From 30 Instagram tips, the three keys to marketing success, expert tips on how to take product photos, and a free chapter preview, these bonuses are bound to help you determine the best marketing strategy for your farm. All for free!

Fill out the form to get your copies!

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